Craig Ulliott, CTO, Head of Product and Co-Founder at Belly

Let Engineers Lead and Own Product Design - The Success of CTO, Craig Ulliott and Belly.

This week's featured interview is with Craig Ulliott, CTO, Co-Founder and Head of Product at Belly, the World's best and most entertaining loyalty program (or "experiential rewards" in Craig's words).  Belly basically rewards you for being a good customer, but the way you go about getting these rewards is anything but the old tired punchcard.  Craig talks us through the grinding long hours and continuous iterations that took Belly from an idea to a recent round of VC funding to the tune of $10 million. Part of the magic is in letting Engineers lead AND own Product design. Craig is also a pretty good cook who makes a mean spaghetti (better than Logan Lahives meatballs) and he lives in a "bat cave" steps from the front door of Belly.

Today's show Sponsor is WebVisions

WebVisions explores the future of web and mobile design, digital media and technology with a lineup of dangerous thinkers - the people who are shaping the future of the digital age -- Jason Kunesh, the Director of User Experience for Obama for America, Carla Diana of Smart Design, Kerry Bodine of Forrester Research, and more.

The future is here - join us for WebVisions Chicago at the Siskel Theater from  Sept. 25-27. Register now at  WebVisionsEvent.com and use promo code "BAGELS" for 20% off admission (offer expires September 14th)

This week's music feature is Chicago's own Yeesh

Today's show is brought to you by:  

Bagels are brought to you by: NYC Bagel Deli

Coffee brought to you by: Bow Truss Coffee Roasters

Adult Beverages brought to you by: Koval Distillery

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