LONDON, NEW YORK and West Pam Beach, Fla. – LIV Golf has announced a multi-year strategic partnership with Rick Shiels Media, marking the first official collaboration with a major content creator in the league’s history. Through this partnership, Rick Shiels - the world’s most-followed golf content creator - will serve as a LIV Golf ambassador, offering his fans unparalleled access to the league’s players, teams, and courses.
The partnership aims to connect professional golfers with a new generation of fans, leveraging Shiels’s dedicated audience and fun content strands and LIV Golf’s innovative approach to the sport. With one-of-a-kind access to the league’s biggest stars, Shiels will elevate his content and introduce millions of fans to the world of LIV Golf through his YouTube channel and social media platforms.
“Rick's creativity and passion for the game align perfectly with our mission to grow the sport and connect with a broader audience,” said Adam Harter, LIV Golf Chief Marketing Officer. “Through this collaboration, Rick will give fans an inside look at the incredible courses we play around the globe, bring them closer to our players, and offer a unique perspective on what makes team golf so fun and compelling. Together, we’re opening new doors for fans and bringing them closer to the sport than ever before.”
Shiels will attend all 14 LIV Golf League events, producing exciting and innovative content, including his signature series:
